Subscriber login Close [x]
remember me
You are not logged in.

Independents to compete in the Sud de France Retailer of the Year merchants programme

Published:  06 August, 2014

 

If you are an independent wine merchant and sell a lot of wines from the Languedoc-Roussillon - or would like to sell more - then Sud de France and Harpers is giving you the chance to take part in a special sales promotion this autumn.

If you are an independent wine merchant and sell a lot of wines from the Languedoc-Roussillon - or would like to sell more - then Sud de France and Harpers is giving you the chance to take part in a special sales promotion this autumn.

The French generic body responsible for promoting wines from the region is looking to recruit up to 25 independent wine merchants across the country to take part in a special promotion to really get behind wines from the Languedoc-Roussillon with the chance to win a host of prizes.

To take part independents need to run the promotion for at least three weeks between September 1 and November 30 and include at least two wines from the 2014 Sud de France Top 100 selection that was chosen in May by a team of expert wine critics, journalists and members of the UK wine trade.

Selected retailers will be given a range of innovative point of sale material provided by Sud de France to help really push their promotions in-store.

Those that really go the extra mile to promote the wines to their customers and communicate the benefits of Langudec-Roussillon wines will then stand the chance of being named Sud de France Retailer of the Year as well as win the following prizes.

1st prize: A trip for two people to the famous the Toques et Clochers event in April 2015 and a wine celebrity-hosted masterclass at your premises for your team and your customers.

2nd prize:  A dinner in a fine dining restaurant for four people

3rd prize: 12 Schott Zwiesel glasses

Sud de France will also work with winning merchants to offer them an exclusive e-marketing campaign, including newsletters and Google ads. They will also be able to run a consumer campaign for them to win a dinner at a local restaurant.

Sud de France merchants promotional initiative

To register your interest in taking part in the Sud de France merchants promotional programme then go to http://suddefrance.co.uk/register-your-interest/

Keywords: