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Berry Bros switches distribution of King's Ginger and Pink Pigeon rum to Mangrove

Published:  30 May, 2014

Berry Bros & Rudd has decided to switch the UK distribution of The King's Ginger liqueur and Pink Pigeon Mauritian rum from Cask Liquid Marketing to Mangrove, the specialist spirits company. The brands move over on June 1.

Berry Bros & Rudd will now work with Mangrove to help drive and build the distribution of the brands in the premium on-trade and specialist off-trade.

Peter Davie, sales director of Berry Bros & Rudd Spirits, said it had "enjoyed working with Cask but the time has come to conclude our arrangements. We now look forward to a long term and successful partnership with Mangrove".

In response, Nick Gillett, managing director of Mangrove, said: "We are delighted to welcome The King's Ginger and Pink Pigeon into the Mangrove portfolio and look forward to working with the oldest and most prestigious wine and spirit merchant in the world. These two products complement Mangrove's portfolio perfectly, being of the highest quality and showing authenticity, innovation and commercial viability."

Stuart Ekins, director of Cask Liquid Marketing, said it was "justifiably proud of the impact our efforts have had on the visibility and sales of both The King's Ginger and Pink Pigeon".

The King's Ginger was first specifically made by Berry Bros in 1903 for King Edward VII.  The Pink Pigeon Rum is a single estate Mauritian Rum made in the Indian Ocean islands of Reunion and Madagascar.

Nick Gillett

Mangrove has also taken on-trade specialist Leanne Davidson as brand manager to look after The King's Ginger, The Pink Pigeon and the Russian vodka brand, Beluga.

Davidson moves to Mangrove from Bacardi Brown Forman where she lead its training team and was most recently brand activation manager.

The Mangrove spirits portfolio also includes Chinese Kweichow Maotaizhen, Old Forester Bourbon and the Chilean Pisco Pórton which have all been added this year.

Gillett at Mangrove, said: "The quality and potential of these brands require an experienced brand manager, to help them achieve their potential. I believe Leanne is exactly the right person at the right time and I look forward to the impact she will have from the start."

Berry Bros is to switch UK distribution of King's Ginger and Pink Pigeon to Mangrove