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Two Good, 2 Bad for 2013 - Hopes and Fears for 2014: Andrew Hawes, Mentzendorff

Published:  27 December, 2013

As we continue our series with key people in the trade looking back on 2013 and ahead for 2014,  Andrew Hawes of Mentzendorff gives his good and bad memories of 2013 and his hopes and fears for 2014.


Andrew Hawes, Mentzendorff

2 Good 

1 For Mentzendorff, and I think for the industry as a whole, the 2011 Vintage Port declaration was a big highlight of 2013. It reignited interest in vintage Port and will indirectly help to bring Port as a whole to a younger consumer.

2 2013 has been another successful year for Bollinger, which has enjoyed a growing share in a very static UK market. The historical reputation of the brand has been complimented by increased differentiation through the new bottle shape, and an exciting marketing and PR approach.

2 Bad

1 An on-going issue for the trade is managing the structural transition from what had become a volume-based market, to an increasingly value led one.

2 Becoming accustomed to the environment of rising prices will be a challenge in 2014. In some key wine regions of the world, due to a combination of rising demand and short harvests, this must be handled accordingly, however, this presents as much of an opportunity as a challenge.



1 In terms of the industry's relationship with government, we hope we can continue a positive dialogue via the WSTA, and continue to work within the Responsibility Deal.

1 It would be great to see the duty escalator end a year early.