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Seifried Estate's Old Coach Road range gets rebranded

Published:  08 November, 2013

Fells distributed, Nelson-based winery Seifried Estate, has revamped its Old Coach Road range in celebration of its 40th anniversary.

The New Zealand brand was introduced to the market in the early nineties, and after eight years sporting its trademark bright wagon wheels, it is aiming for a fresh new look, with a hint of classic tradition. The range is focussing on an understated elegance, with a timeless look and feel and will include the Seifried 40 year gold stamp portraying longevity and history in the making. It also aims to emphasise the brand as bright, fresh, fruit-driven wines, as reflective of the Nelson soils and climate in which they are grown.

Austrian-born Hermann Seifried and his New Zealand wife Agnes, first planted vines in 1973. Agnes Seifried, said:  "This year, our 40th year of grape growing, felt like the perfect time to look at the Old Coach Road brand, and the story that sets it apart.  The motivation behind the rebrand was to really  emphasis our history of both grape growing and winemaking in Nelson New Zealand, and to portray the importance of remaining a family winemaking business all these years - now with our three children working actively in all areas of the company, here's to the next 40 years."

The winery and all eight vineyards are now accredited with Sustainable Winegrowing New Zealand status and the range comprises: Sauvignon Blanc, Riesling, Pinot Gris, Gewürztraminer, Unoaked Chardonnay, Chardonnay, Pinot Noir, Malbec Cabernet Franc  and Merlot.