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McGuigan Wines to roll out City Vineyard in Dublin

Published:  08 June, 2012

Australian brand McGuigan Wines is to celebrate its Irish market by rolling out its City Vineyard campaign in Dublin.

The capital's Meeting House Square will be transformed into a vineyard complete with over 120 70-year-old vines, a cellar door, wine barrels and tractor, by chief winemaker Neil McGuigan, company founder and director Brian McGuigan, and its winemaking team.

The project is to coincide with the 20th anniversary of its McGuigan Black Label range which is the key driver behind its success in Ireland.

For for five days from September 4-9, consumers will be encouraged to walk among the vines, and be among the first to taste the new release Semillon Blanc and Black Label Rosé.

McGuigan said: "City Vineyard is about providing a truly memorable consumer experience. Dublin City Vineyard provides the perfect platform to champion Australian wines - spreading the word that Australian wine is as relevant today as ever."

He adds: "It's about showing our commitment to the Irish market. The Australian category is number one in Ireland and we see activities such as Dublin City Vineyard as key in maintaining our market-leading position."