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Wine GB calls on trade to get behind virtual English Wine Week

Published:  05 June, 2020

Wine GB has called on the trade to get behind its newly launched virtual format of English Wine Week, which will take place from 20 to 28 June.


Diageo’s Learning for Life hospitality programme takes virtual turn

Published:  13 May, 2020

Diageo’s Learning for Life hospitality skills programme has created a Virtual Hospitality Academy, aimed at bar and restaurant staff seeking to develop their “key skills” in the sector during the pandemic.


Drinks brands should “radically rethink” B2C social media messages

Published:  08 April, 2020

Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.


Virtual Happy Hour leads on-trade support initiatives

Published:  19 March, 2020

A new ‘at home tasting’ initiative is looking to support the hospitality industry by encouraging the public to drink at home as if they were at their favourite bars and pubs.


The rise of the virtual sommelier

Published:  19 September, 2017

Last month we talked about virtual reality. This month we look at augmented reality and artificial intelligence and how the big tech companies are poised to bring the sommelier into the home. Jo Gilbert reports


Rémy Martin goes virtual

Published:  12 June, 2017

Rémy Martin is the latest brand to hop on board the virtual reality train to explore new ways of engaging with customers.