The paltry sparkling market in China could be significantly enlarged by promoting sweeter sparkling wines, according to leading professionals engaged in the country.
Read more...A social media presence in China should now be considered an "essential part" of any wine brands marketing strategy in the country, according to analysts Wine Intelligence.
Read more...Diageo is offering to sell off a "bulk" of its Whyte & Mackay whisky brands in order to address concerns the Office of Fair Trade (OFT) has had over competition issues in the British whisky market.
Read more...Treasury Wine Estates has signed a further deal this week with Accolade Winesto provide packaging and production services for several brands based in California, including its Geyser Peak, Atlas Peak and XYZin brands.
Read more...Personalised marketing, customer reviews and product comparisons are key to successfully selling alcohol online, according to Amazon.
Read more...Ahead of next week's Rias Baixas Mini Fair at London's Glaziers Hall on November 25 we talk to Eva Minguez Lobato about what plans the Spanish region has to build on its growing popularity in the UK.
Read more...Selling wine direct to the consumer is one of the best ways of creating brand ambassadors, according to the wine trade.
Read more...Amazon has its sights firmly set on the wine and alcoholic drinks sector as it sees the "consumables" sector as a vital part of its future growth strategy.
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Read more..."Sometimes people ask me: 'Why do you sell to supermarkets?' I'm astounded by the question. If I didn't, we would have to lay off at least 80% of our staff and sack
more than 90% of our growers."
"I call our approach the 'string of pearls' - we keep each winery separate, with its own manager, its own name and winemaker. Then we have the string through the pearls which is the back-of-house admin"
Read more..."I don't like to see amateurs getting into vineyards. They don't realise that it takes a long time for it to be profitable - as the saying goes: "How do you make a small fortune out of a vineyard? Start with a large fortune."
Read more...11am: E-commerce and online wine sales is helping to democratise the Chinese wine market and open up the global world of wine to consumers in even the most remote parts of China, delegates heard at the second day of the Wine Visionconference in London.
Read more...Industry leaders issued stark warnings about making wine less intimidating for consumers and moving the focus away from price at today's Wine Visionconference in London.
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5pm: If wine brands are going to get anywhere near the consumer impact of a Nike or an Apple then they need to understand that being social is not just not about marketing it is the new way of doing business, according to advertising executive Stephen Woodord of Lexis agency at today's Wine Visionglobal wine conference in London.
Read more...3.15pm:The wine industry can learn a great deal from how the restaurant and food sector has found ways to cut through to the masses by connecting with consumers by promoting artisan and authentic food styles and restaurant trends, according to wine consultant, Paul Henry, chair of Wine Vision, London's biggest ever wine conference which opened this afternoon.
Read more...The biggest international wine conference ever held in London kicks off this afternoon with the inaugural Wine Vision summit organised by William Reed Business Media, publishers of Harpers.co.uk.
Read more...Concha y Toro's Fetzer winery in Mendocino, California has launched a red and a white blend into Tesco. The red blend is called Crimson and the white is called Quartz.
Read more...The 153rd Hospices de Beaune auction yesterday resulted in its highest sale since 2000, raising over €6.3m, nearly 400k euros more than last year.
Read more...Biercraft is a new drinks distributor that hopes to offer independent wine merchants and premium restaurants the same level of service they are used to receiving from specialist wine suppliers - but for the emerging craft-beer sector.
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