Definitive figures from Kantar show just how much shopping habits changed in 2020, with spirits overtaking wine in baskets for the first time and online reaching hitherto unmatched heights, as Jo Gilbert discovers.
Changing market forces are pushing a new, more modern breed of whisky to the forefront, with the evolving category landscape encouraging producers to innovate, according to new IWSR research.
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Consumer demand for no and low alcohol products and ready-to-drink is on the rise both globally and in the UK. But how long will this growth continue? Jo Gilbert looks ahead.
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Driven by Covid-19 lockdowns and closure of the on-trade, the at-home occasion has helped consumers reconnect with wine, with Brits having increasingly embraced wine drinking within the comfort of their own home during the pandemic, according to IWSR research.
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Total volume sales of no/low alcohol beer, wine, spirits, and ready-to-drink (RTD) products are set to increase 31% by 2024, according to a No-and Low-Alcohol Strategic Study 2021 from IWSR Drinks Market Analysis.
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IWSR Drinks Market Analysis has acquired Wine Intelligence for an undisclosed sum.
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Against a backdrop of globally dampened wine market, organic wine sales are predicted to rise from a 2.8% share of world wine sales to 4% by 2024, potentially representing an increasingly important driver of recovery.
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Join us this week for Harpers’ latest online session where we will be delving into organic winemaking over two insight-filled sessions.
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Premium-and-above spirits are forecasted to increase their global volume market share to 13% by 2024 as consumers continue to search for “authenticity and status”, according to the IWSR.
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A restructure could be on the cards for the English and Welsh spirits sector, as pressure from an impending recession begins to squeeze brands at either end of the price spectrum. Jo Gilbert reports
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The Covid-19 pandemic is facilitating a long-term shift among many of the world’s leading drinks brands’ strategies, it has been suggested, as owners begin to adopt a more “nuanced” approach to channel distribution.
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It will take five years for the global alcohol category to get back to pre-Covid health, the IWSR has predicted, with double digit declines expected to the hit the category this year.
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Prosecco DOC Rosé has now been enshrined in Italian law, meaning the trade can expect to see the first official ‘pink Proseccos’ hitting shelves in 2021.
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Packed pubs, standing-only bars and heaving nightclubs pose the biggest challenge to getting the struggling on-trade back on its feet, the IWSR has suggested.
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Beer and cider were hard-hit in the 2008/9 economic crisis, suffering from a combination of duty rises, an on-trade slump and increased at-home consumption, all of which tend to favour spirits and wine.
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For as long as I can remember, the wine industry has been coveting youth. Generic bodies have been at the forefront of this rush to connect with Gen Y. The CIVB, Inter Rhône and InterLoire have all invested significant resources into campaigns targeted at millennials.
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The current health crisis will hit the maturing gin market hard at time when competition is at its peak with buyers rationalising ranges and it may be only the very strongest that will survive, says Jo Gilbert.
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Online sales of beers, wines and spirits (BWS) surged 78% in the last four weeks making it the fastest growing grocery category in terms of sales.
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Ecommerce sales of beer, wine and spirits (BWS) in the UK surged 50% (volume) in the first week of lockdown compared to the same period last year, while sales through the off-trade were up 20%, according to new IWSR snapshot research.
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Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.
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