The latest Bevtrac survey from ISWR highlights that Gen Z are not rejecting alcohol any more than older consumers, with findings showing in some cases they may even be pushing back against moderation.
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Global wine consumption is on a downward spiral thanks to a perfect storm of negative influences, from economic factors and health concerns to the moderate drinking trend and changing consumption patterns across occasions. According to the IWSR’s 2024 report, What’s Driving Wine’s Structural Decline, per capita consumption of wine in the UK peaked in 2009 and has been in decline since, “except for a small temporary boost during Covid. On a per-adult basis, the UK now drinks about 14% less wine than it did in 2000.”
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Drinks industry data and insights provider IWSR has been acquired by trend forecasting company WGSN.
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Data from IWSR predicts that the global drinks industry will grow by USD $16bn over the next five years. The positive outlook contrasts to the relative stagnation the global trade saw in 2024.
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Growth spots in the global spirits industry are offering an encouraging counter-picture to the moribund health of wine sales – although the category is having to come to grips with challenges impacting long-term premiumisation trends and the instability of major markets such as China.
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Cava giant Freixenet has announced the launch of its Freixenet Cordon Negro 0,0% and Freixenet Cordon Negro 0,0% rosé. The brut and rosé releases signify a continued push by the Spanish producer into the alcohol-free market, with these premium releases seen as the next step into this domain.
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A suite of consumer trends revealed by the IWSR shows that millennials, those born between 1980 and 1995, remain a key consumer demographic for the wine trade in the years to come.
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An emerging global data picture courtesy of the IWSR shows that wine sales are diverging from that of spirits, beer and ready-to-drink (RTD) beverages, as alcohol spend around the world continues to lag behind disposable income.
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A new survey published by the IWSR has forecast sustained growth in the low & no alcohol drinks market, with the no-alcohol category expected to “deliver growth of US$4bn+ by 2028”.
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Data released by the IWSR has revealed a year-on-year rise in “on-trade consumption incidences” in certain markets, gathering information from consumers in countries such as China, Germany, Italy, Mexico, the UK and the US.
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Ten years on from the founding of both Club Soda and Seedlip, Jo Gilbert takes the temperature of the game-changing low & no category.
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Inflation is down, but prices are still the highest they have ever been for alcoholic drinks in the UK, adding to existing pressures for wine. Jo Gilbert reports on exclusive data.
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Henkell Freixenet has reported a significant rise in Crémant sales this year, outpacing global trends as consumers increasingly turn to alternative sparkling wines.
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Georgian wines have recently achieved notable success at major wine competitions in the UK, winning 28 gold, 146 silver, one platinum medal and one trophy across IWC, IWSC and DWWA events.
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James Lawrence looks at the trends shaping and driving premium sales
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Andrew Catchpole samples the trade’s take on France and its ever-enticing offer.
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According to IWSR data, while gin encounters challenges in certain markets, the category continues to evolve and innovate.
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In the midst of declining disposable incomes and economic uncertainty, Generation Z is driving a significant shift in the beverage market. New research indicates that while overall alcohol sales have decreased, the no & low alcohol segment is experiencing impressive growth. This trend signals the need for a clear category vision that aligns with the evolving preferences of Gen Z, a demographic acutely feeling the pinch of high interest rates and economic challenges.
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Following a decline in global beverage alcohol sales in 2023 and tough trading conditions so far in 2024, IWSR has predicted a gradual recovery from 2025.
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With premium rosé in the ascendancy, James Lawrence asks why apathy rules regarding its listings.
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