Bacardi sends out team of mixologists to bars

Bacardi is sending out a team of mixologists to bars, music festivals and events across the country to "reduce the pressure on a venues' main bar, provide perfectly served drinks and increase revenue".

Drinks giants in $1.9m fines for "slotting fee" violations in Las Vegas

Multinational drinks companies, including Diageo, Pernod Ricard and Gallo, have agreed to pay fines of up to $1.9 million after The Alcohol and Tobacco Tax and Trade Bureau (TTB) in the US accused them of violating the tied house "slotting fee" provisions of the Federal Alcohol Administration Act (FAA Act).

Drinks industry pledges £500,000 to Best Bar None scheme

Bacardi Brown-Forman Brands, Diageo, Heineken and Molson Coors have pledged half a million pounds to the Best Bar None scheme to help tackle national alcohol related crime.

Bacardi launches global web community for bartenders

Bacardi has launched an online global web community aimed at helping bartenders around the world to elevate their skills and reach career goals.

Minimum pricing "still elephant in room" for drinks trade

Setting a minimum price for alcohol is still "the elephant in the room" a leading drinks producer admitted yesterday as the government and off-trade were lambasted over cheap drinks deals.

Drinks bosses slam alcohol-related deaths forecast

Drinks bosses have slammed evidence which says there will be up to 30,000 alcohol-related deaths in the next 20 years, claiming official statistics were ignored.

Pernod wins Havana Club battle in Spain

Pernod Ricard has claimed victory in a court hearing over the rights to the Havana Club rum brand name in the Spanish market.

Bacardi gives cash to flood funds

Bacardi is to donate US$50,000 each to the disaster relief efforts in Australia and Brazil after recent flooding in the countries.

Celebrate Mardi Gras with Southern Comfort

Bacardi Brown-Forman Brands is urging publicans and bar owners to get into the true spirit of New Orleans with bespoke party kits.

Home Office joins trade for new alcohol conference

The Home Office has linked up with key trade bodies for a new alcohol conference "Is Big Society a partnership?" which aims to allow the industry to debate new legislation.

Bacardi launches Originals ready to serve cocktail range

Bacardi is introducing a new range of ready to serve authentic cocktail drinks which it believes could open up a new drinks category to outlets unable to currently offer a credible cocktail service.

Eristoff ramps up advertising with £250k spend

Spirits producers in sensible drinking pledge

European spirits producers have pledged to step up their efforts to promote sensible drinking.

Pernod Ricard sells New Zealand Wine brands

Pernod Ricard Group has sold some of its New Zealand Wine brands, including Lindauer, to a consortium of buyers from Lion Nathan and Indevin, for NZ $88 million (circa £42 million).

Pernod Ricard sells New Zealand Wine brands

Pernod Ricard Group has sold some of its New Zealand Wine brands, including Lindauer, to a consortium of buyers from Lion Nathan and Indevin, for NZ $88 million (circa £42 million).

Lagnado to head Bacardi marketing

Bacardi has hired the woman who masterminded the Campaign for Real Beauty for Dove soap as its new global marketing boss.

Smirnoff retains top spot in brand survey

Smirnoff has retained its top spot as the global leading alcoholic drinks brand according to an annual drinks industry survey.

European spirit producers tackle alcohol misuse

Europe's spirits producers have launched a online database to help reduce alcohol related harm.

The Portman Group launches minimum-age campaign

The Portman Group has launched a campaign to reinforce the message that young adults have to be and look 25, to be able to advertise alcohol.

The Portman Group appoints chairman

The alcohol and social responsibility body for drinks producers, the Portman Group has appointed Seymour Fortescue as its first external chairman.