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Drinks industry pledges £500,000 to Best Bar None scheme

Published:  11 May, 2011

Bacardi Brown-Forman Brands, Diageo, Heineken and Molson Coors have pledged half a million pounds to the Best Bar None scheme to help tackle national alcohol related crime.

The scheme, set up in 2003, works with bars and pubs across England and Wales to promote responsible management and operations of alcohol licensed premises.

It aims to reduce alcohol related crime and disorder in town centres by providing a framework for training on enforcing proof of age policies and by building relationships between the licensed trade, police and local authorities to reduce crime and improve safety.

Supported by the Home Office and British Institute of Innkeeping (BII), the £500,000 pledge will support the next stage of Best Bar None's development over three years and will help set-up 20 new schemes in disadvantaged areas as well as strengthen existing schemes.

Lord Redesdale, chairman of the Best Bar None programme, said:"This strong strategic partnership and significant funding will take Best Bar None to the next level, ensuring a brighter future for the scheme.

"It will enable us to be bolder and more ambitious in scope and standards. The bottom line is that we will be able to develop our existing schemes and roll out Best Bar None across more areas of England and Wales.

"This will enable us to make even greater progress in reducing the impact of alcohol related crime and disorder."

There are now over 100 Best Bar None schemes in the UK, with around 3,600 venues taking part.