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London Cocktail Week announces new partnership for 2012

Published:  30 May, 2012

London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.

Running from October 8-14, the event will provide the platform for drinks companies to host a series of seminars, pop-up bars, tastings, parties and masterclasses.

Drinks companies such as Bacardi Brown-Forman, Diageo, Pernod Ricard UK and First Drinks, as well as many boutique brands, have committed to hosting events in this popular area of London in order to reach both trade and consumers.

In 2011, 17,000 wristbands were allocated - a 250% increase on year one - and it is anticipated the festival will be wider reaching in 2012.

Hannah Sharman-Cox, festival director, said: "London will be showcased like never before in  2012, and as London Cocktail Week goes into its third year it promises to be bigger, better and wider-reaching.

"We're thrilled by the level of support we're seeing from the drinks trade, and our new partnership with Seven Dials, situated in the heart of the West End, will provide a great hub for cocktail lovers throughout London," she said.

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