On-trade nail varnish promo for Malibu

Published: 20 April, 2011

Malibu has teamed up Nails Inc to run a voucher promotion in selected bars nationwide this summer.

Consumers purchasing any Malibu cocktail for themselves and a friend will receive a voucher for one of three limited edition nail varnish colours inspired by Malibu's new summer cocktails; the MaliBlush, Malibu Cosmo and the Malibu Mojito.

Also visiting key cities across the UK is a mobile dressing room called the Malibutique where consumers can get a manicure courtesy of Nails Inc and sample the latest fashion and beauty products, while drinking Malibu cocktails.

Patrick Venning, head of marketing at Pernod Ricard UK, said: ""Malibutique serves as a relevant and engaging platform for us to showcase Malibu's versatility to our target audience of 22 to 30-year-old women, who love music, fashion and exploring the latest styles for their social get-togethers."

Malibutique is part of Malibu's through-the-line summer campaign, which kicks off this month with heavy-weight TV advertising, the launch of a limited edition bottle in all major retailers, partnerships with Heat and Grazia magazines and investment in social media to engage the brand's target audience.

Printer friendly version