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Scotch Whisky Association to support 'Earth Hour'

Published:  07 March, 2011

The Scotch Whisky Association has announced support for the World Wildlife Fund's annual 'Earth Hour' charity event in aid of wildlife threatened by climate change.

The SWA, whose members account for more than 90% of Scotch Whisky production, is encouraging whisky drinkers and distillers to join the global switching off - set for 8.30pm on March 26.

One distillery already supporting the initiative is Deanston at Doune, a hydro-powered distillery that uses traditional methods and only Scottish barley to produce its whisky.

Morag Garden, environmental affairs manager at the Scotch Whisky Association said: "We are delighted to support Earth Hour for the second year in a row. Whisky distillers continue to invest and work hard to improve energy efficiency, move to non-fossil fuel energy sources, and implement an ambitious environment strategy. "

Last year millions of people in 128 countries worldwide took part in WWF's Earth Hour which included some of world's most recognisable landmarks such as Edinburgh Castle, the Sydney Opera House, the Eiffel Tower and the Pyramids of Giza.