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Austrian wine industry announces record value

Published:  24 January, 2011

The Austrian wine industry has announced a positive year in 2010, despite difficult market conditions.

Although the low harvest volume in 2009 resulted in a sharp drop in barrel exports, exports of bottled wine showed a positive rise reaching the highest ever price average of more than € 2 per litre.

The trend is expected to continue because of the small harvest again last year.

Willi Klinger, general manager of the Austrian Wine Marketing Board, said: "The share of the bottled wine exports increased to 91%, which is an essentially important development for the domestic wine sector."

Klinger added that bottled wines have been showing a continuous upward trend for ten years. "The average price has risen continuously as well. So our goal for the next three years must be to further increase the exports of bottled wine. Overall, we think that, theoretically, an export value of € 142-148 million is possible."