Crabbie's adds mulled wine product
Published: 03 September, 2010
Halewood International is to launch a Crabbie's Ginger Mulled Wine this Christmas.
The launch follows the success that the company has seen with Crabbie's alcoholic ginger beer.
A 70cl bottle with an abv of 12% will have an rrp of £4.99 in take-home and £2 per standard glass in the on-trade.
Halewood said the drink should ideally be served warm in a tall glass.
It is made from red wine, ginger, cinnamon, cloves and citrus fruits.
Head of innovation Richard Clark said: "In the run-up to the festive season, both the take-home market and on-trade are looking for credible branded products that will offer retailers the opportunity to make incremental sales."
The launch will backed by sampling and in-outlet support.
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