Corks Out installs Enomatic machines

Published: 25 August, 2010

Wine merchant Corks Out will install Enomatic machines to four of its five shops and offer sampling to both on and off-trade customers.

Wine merchant Corks Out will install Enomatic machines to four of its five shops and offer sampling to both an on and off-trade customers.

It has also acquired on-trade licences permitting the consumption of wine on the premises.

Based in Cheshire, the company has already installed two in its Alderley Edge branch and Chester is on course to have six machines installed by mid-September.

The theme, called 'Taste at Corks Out' is inviting customers to embark on a new wine adventure where they can sample any number of wines, using the enomatic swipe card system, or purchase a bottle off the shelf, pay £3.50 corkage and drink in the newly installed seating area in the shop.

Owner, Ruth Yates, said: "What we're trying to do with Taste is encourage consumers to try wines they would not normally choose to buy. People often get in a wine rut, buying the same bottle of Pinot Grigio or Bordeaux again and again.

"This way, they can explore new flavours, discover delicious alternatives to their 'tried and trusted' repertoire and find out a little more about what's in the glass from our knowledgeable team.

"We're also aiming to create a relaxed atmosphere to entice our customers to stay and consume a glass of wine."

Taste at Corks Out, Alderley Edge launched on August 14, with a grand launch planned for September 11.

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