Search is on for malt whisky 'Mastermind'

Published: 24 August, 2010

Glenfiddich is offering a £1,000 prize in a competition to find the Malt Mastermind of the Year.

TGlenfiddich is offering a £1,000 prize in a competition to find the Malt Mastermind of the Year.

he on-trade initiative will showcase the trade's most passionate malt enthusiasts, encouraging bartenders to demonstrate their whisky knowledge.

The winner will also receive a trophy and a VIP trip to the Glenfiddich distillery where they will taste a range of rare expressions.

The first phase of the process will see entrants demonstrating their malt knowledge in a series of questions. Their creative credentials will also be tested by giving details of a simple serve suggestion they have created for Glenfiddich. The judging panel will shortlist eight candidates who will then be invited to a finalists' lunch at the end of the year when the Malt Mastermind of the Year will be selected.

Andy Corris, senior brand manager for Glenfiddich at First Drinks, said: "By launching these new awards, we hope to further raise awareness of the brand's credentials in the on-trade and encourage a new generation of ambassadors for Glenfiddich."

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