Search is on for malt whisky 'Mastermind'
Glenfiddich is offering a £1,000 prize in a competition to find the Malt Mastermind of the Year.
TGlenfiddich is offering a £1,000 prize in a competition to find the Malt Mastermind of the Year.
he on-trade initiative will showcase the trade's most passionate malt enthusiasts, encouraging bartenders to demonstrate their whisky knowledge.
The winner will also receive a trophy and a VIP trip to the Glenfiddich distillery where they will taste a range of rare expressions.
The first phase of the process will see entrants demonstrating their malt knowledge in a series of questions. Their creative credentials will also be tested by giving details of a simple serve suggestion they have created for Glenfiddich. The judging panel will shortlist eight candidates who will then be invited to a finalists' lunch at the end of the year when the Malt Mastermind of the Year will be selected.
Andy Corris, senior brand manager for Glenfiddich at First Drinks, said: "By launching these new awards, we hope to further raise awareness of the brand's credentials in the on-trade and encourage a new generation of ambassadors for Glenfiddich."
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
