The Co-operative, is to plant its own vineyard and produce wine to be sold through its Grown by Us brand.
The Co-operative, is to plant its own vineyard and produce wine to be sold through its Grown by Us brand.
The six acre vineyard will be established on the The Co-operative Farm in Down Ampney, near Cirencester, Gloucestershire and will produce wine made from the Ortega grape.
It will be four years before the vines produce enough grapes for bottles to be available in store.
Christine Tacon, The Co-operative Farms', managing director, said: "It's a bit of an experiment but it's one we are really looking forward to. The conditions at Down Ampney make it a good location to plant a vineyard, and it should make a great addition to our Grown by Us range.
"The Co-operative has a well-deserved excellent reputation for its wine, and, while it will take a lot of patience and an amount of luck, the prospect of adding an English white wine, made from grapes grown on one of our own farms, is very exciting."
As well as vines, a wildflower mix will be planted, to encourage wildlife, especially bees.