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Jack Daniels launches 2010 music marketing campaign

Published:  14 April, 2010

Jack Daniels is to join forces with top musicians who will perform iconic tracks at three JD Sets in London, Manchester and Glasgow.

Beginning on April 12, the JD Set Campaign will run for three months in partnership with NME and Channel 4.

Artists involved include Mike Joyce (ex-Smiths), Tim Burgess, Shy Child, Infadels, and Malcom Middleton performing tracks by Human League, The Buzzcocks and Madonna.

Louise Snowball, Jack Daniels senior brand manager, said: "Jack Daniels has always been synonymous with music since the day Mr Jack himself formed The Silver Cornet Band in 1892 to draw crowds to Lynchburg.

"We are confident that the new JD Set format will reinforce our credible association with music and the supporting marketing campaign will further raise awareness of the brand throughout the UK."

Footage from the bands' rehearsal sessions will be screened on NME TV, Channel 4 and the JD Set Website.

Fans will also be given the opportunity to attend the studio sessions via competitions online, and in NME and other music and men's magazines.