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Wolf Blass launches sporting themed campaign

Published:  02 February, 2010

Wolf Blass is launching its largest ever £2 million, sporting themed campaign, which will run throughout 2010.

Building on Wolf Blass' association with major sporting events, the sales push aims to reach over three million consumers and will encompass national television and print advertising, outdoor posters, on-line and in-store activity.

Neil Barker, commercial director UK & Ireland Foster's EMEA said: "This is the biggest campaign that Wolf Blass has ever embarked upon and we are confident that it will resonate with key consumer segments and create enough buzz to draw new consumers into the portfolio.

"In this way, we envisage further strong growth behind premium tiers of Wolf Blass throughout 2010, which will build on the strong momentum gained through the Ashes sponsorship in 2009."

The campaign coincides with the RBS 6 Nations Championship and is themed around rugby, which leverages the Wolf Blass on-going sponsorship of the Rugby Football Union and aims to draw on the key qualities of quality, passion and character that Wolf Blass shares with the England Rugby team.