Thresher closures boost Spar wine sales

Published: 08 January, 2010

The collapse of First Quench has seen a 6% rise in alcohol sales at convenience chain Spar, according to the group's managing director Jerry Marwood.

The results are part of a 10.39% rise in overall sales since December 14. The group is also now benefiting from the Big Freeze hitting the UK as shoppers turn to their local stores for food and drink supplies.

But it was closure of so many specialist high street off licence stores that really helped boost Spar's festive performance. Marwood said: "The closure of some high street chains, such as Threshers, has also had a beneficial impact on our volumes. Since their closure our alcohol sales have increased by 6%. Our recent review of the SPAR brand wine range and the launch of some great exclusive brands in late autumn have certainly positioned us well to make the most of things."

In terms of the overall performance Marwood added: "We have worked very hard to try and keep stores vibrant, fresh and innovative, as well as offering great promotions and discounts on key products."

He continued "We were very pleased by the 6.48% like-for-like sales increase in our first seven trading months of the year (May-November), but results over the last few weeks have pushed us further ahead - which is very encouraging.

"In today's tough market, consumers are looking for great value, great brands and great service and I think that from all the evidence our retailers seem to be supplying just that.

Whilst Marwood warns of tough market conditions in 2010 he is optimistic of SPAR's continued success. "We are facing the marketplace with ambition and confidence. There is plenty of evidence to suggest that the trends which have driven more customers into our business in 2009 will continue well into 2010, and consequently we will come out in a stronger position."

Printer friendly version