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Companies need recession-proof strategies, warns Wine Future

Published:  12 November, 2009


Drinks companies that have not implemented a separate strategy for the recession and the future need to act now, according to Constellation´s David Cunningham speaking at the Wine Future Rioja 2009 conference.

Drinks companies that have not implemented a separate strategy for the recession and the future need to act now, according to Constellation´s David Cunningham speaking at the Wine Future Rioja 2009 conference.

Standing in for Troy Christensen he said companies need to have "uncomfortable conversations" with staff and introduce management systems, cost controls and efficiencies that are targeted firmly on their customer demands now and post recession.

"You need to change your business to your customer needs in the future," he said.

Although the drive for low costs and pressure on prices will be here for the long term, companies had to find ways to innovate, build brands and drive marketing around the key consumer demand categories like lighter more refreshing wine styles.

He was speaking at the opening session of Wine Future 2009 which has attracted 1,000 delegates from all over the world to Lograno, Rioja. The conference will feature master tasting from Robert Parker.

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