Drinkaware appoints chief medical adviser

Published: 29 June, 2009

Drinkaware has appointed alcohol expert Professor Paul Wallace to the new position of chief medical adviser.

The move is part of the alcohol charity's ambition to better understand consumer behaviour by providing better information on the effects of alcohol.

Professor Wallace will review the charity's health and medical communications, advise on campaigns and act as a media spokesperson.

Wallace is a specialist in epidemiology and primary care and is also Professor of Primary Care at University College London and a GP.

He is also the chief investigator on the trial of DownYourDrink.org.uk, an interactive website designed to help heavy drinkers to moderate their alcohol consumption.

Professor Wallace will be supported by an eight-strong medical advisory panel with experts in specialist areas including liver, mental health, breast cancer, oral cancer, digestion, adolescent health and public health.

Professor Wallace said: "Public education plays a key role in helping to shape individual attitudes to alcohol consumption. In my general practice I often see the reality of what happens when people regularly drink too much, so I'm delighted to team-up with Drinkaware to provide consumers with rigorous clinical information to help them protect their health and wellbeing."

Chris Sorek, Drinkaware's CEO, said: "As an epidemiology and primary care specialist, Professor Wallace is perfectly placed to offer insights into the effects of alcohol on public health and society. His wealth of experience and expertise will ensure that Drinkaware continues to be a trustworthy and credible source of information for consumers who are concerned, or simply curious, about the effects of alcohol on their health."

For further information visit drinkaware.co.uk.

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