Wine tasting gets the Twitter treatment

Published: 20 August, 2008

A US online retailer and a French wine producer have teamed up to organise a "virtual" wine tasting event on social networking site Twitter.

A US online retailer and a French wine producer have teamed up to organise a "virtual" wine tasting event on social networking site Twitter.

Retailer Bin End Wines has teamed up with Hugel & Fils wines to organise the live event, which its organisers says is anticipated to attract an audience of more than 2000 'followers' on Twitter. At midnight on 22 August, groups of experienced wine bloggers from three locations; the UK, Spain and the US will taste a selection of five wines from Hugel's range and post their conversations on the site, which Twitter users can log into, follow and add their comments to.

Bin End Wines says the idea is designed to allow users all over the world the opportunity to join top wine personalities online and comment and ask questions about their wine tasting experiences.

One of the wine bloggers taking part, Robert McIntosh from Thirst from Rioja, said: "What makes this tasting different from 99.99% of all other wine tastings happening in the world right now is that it will take place live, in Europe and the US, using Twitter and also, because it can happen simultaneously anywhere in the world, we are going to be able to be joined by Etienne Hugel himself."

Those interested in taking part should visit http://twittertastelive.com/.

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