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US consumers buy fewer drinks out of home

Published:  06 August, 2008

Consumers in the US are watching their wallets by staying at home rather than going out for dinner or drinks.

Research from the Nielsen Company and Bevinco shows that the declining US economy has considerably impacted on-trade sales of alcoholic beverages.

The consumer survey found that two-thirds (66%) of fine diners admit they are going out less often compared with a year ago.

These sentiments were echoed by 65% of nightclub partygoers, 55% of bar patrons, 59% of casino and resort visitors and 52% of casual dining visitors.

Danny Brager, the Nielsen Company client service, beverage alcohol vice president, said: "Watching their wallets, a growing number of consumers are simply opting to stay home more often than go out for dinner or drinks. As a result, sales of alcohol beverage purchases at restaurants, bars and nightclubs are declining as consumers seek ways to economise."

By contrast, off-premises alcoholic sectors continue to grow, especially the premium cask wines segment, where sales are up 30% on a year a year ago, Brager said.

Casks cost less to produce and transport than bottles, saving consumers cash.