Health warnings on alcohol will receive "lukewarm reception"

Published: 23 July, 2008

Health warnings on alcoholic drinks will receive only a "lukewarm reception, with men in particular considering them a "waste of time," new Mintel research reveals.

However, the research found that two in five men (44%) would find it useful to know the number of units they are getting through, compared to over half of women (53%).

"The trend towards stronger drinks and larger glasses means that Brits can often no longer be sure how many units they are drinking.

"Without clear information, many people will be unaware whether they are exceeding their weekly alcohol intake, or whether they are still within the safe drink drive limits after an evening out," Mathlide said.

The alcoholic drinks industry is worth 41 billion. Last year Brits drank 7.7 billion litres of alcohol - 244 litres per second.

And while there are those who are cutting back on alcohol as part of a healthier lifestyle, the amount we drink as a nation has stayed the same over the past five years, showing that those who drink, are drinking more, the research found.

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