The inclusion of pregnancy guidance on alcohol beverage labels should be mandatory, one leading drinks firm has said.
Diageo GB managing director Benet Slay said the government should enforce such a system to avoid misunderstanding with consumers.
He added: "We believe that this is crucial if we are to avoid confusion amongst women. If a pregnant woman walks into a shop and sees two bottles of wine, one with a pregnancy message on it and another without, we want to avoid her thinking that one is better for her than the other. A voluntary labeling agreement would carry this risk."
Labeling was just one way to handle the issue, Slay said, adding this approach needed to be "part of a wider package of responsible drinking communication including programmes, interventions, websites and other resources".