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Diageo calls for pregnancy warning on drink labels

Published:  23 July, 2008

The inclusion of pregnancy guidance on alcohol beverage labels should be mandatory, one leading drinks firm has said.

Diageo GB managing director Benet Slay said the government should enforce such a system to avoid misunderstanding with consumers.

He added: "We believe that this is crucial if we are to avoid confusion amongst women. If a pregnant woman walks into a shop and sees two bottles of wine, one with a pregnancy message on it and another without, we want to avoid her thinking that one is better for her than the other. A voluntary labeling agreement would carry this risk."

Labeling was just one way to handle the issue, Slay said, adding this approach needed to be "part of a wider package of responsible drinking communication including programmes, interventions, websites and other resources".