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Beefeater Gin sponsors London Hackney cabs

Published:  23 July, 2008

Beefeater Gin has sponsored advertising on a fleet of 15 traditional London Hackney cabs.

Running out of central London and Heathrow, the 15 taxis will carry Beefeater's Forever London' advertising and run until November 2008.

The inside of the taxis will also carry information on the Beefeater production process while each receipt will carry a signature cocktail recipe containing the spirit.

Nick Blacknell, Beefeater brand director, said: "Black cabs are such a recognised London icon that it is logical for Beefeater to showcase its advertising in this creative manner, offering a visual representation of Beefeater's traditional heritage and its place in contemporary London.

"In addition, the much-loved black cab features in three of the advertising executions launched earlier this year to great critical acclaim."