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V&S interest to increase as Absolut profits jump

Published:  23 July, 2008

Interest surrounding the Swedish government's auction of Vin & Sprit (V&S) is set to increase following today's positive Absolut Vodka trading results.

Absolut Spirits saw turnover increase by 3% in 2007 while profits improved by 6% - the figures represent the third year in a row the V&S division has seen sales increase.

Ketil Eriksen, president of V&S Absolut Spirits, said: "We focus on around ten key markets, work innovatively with the product portfolio and marketing and invest in the brand in the long term. Our consistent strategy, combined with tough cost control, has made possible both a good profit and much increased market investments."