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New labelling to save millions

Published:  23 July, 2008

The South Australian Government has announced wine labelling rules in a bid to increase exports.

The new rules will allow South Australian wine makers to use a single label for both the domestic and international market and it is estimated that it could save the SA wine industry AUD $12.75 million (5.7m).

Jennifer Rankine, consumers affairs minister for South Australia, said: "This is a positive and exciting step for South Australia's wine industry and makes us the first state in the nation to adopt international standards,"

It is hoped other Australian states will follow suit after the country signed a World Wine Trade Group Agreement last year.

However it is not compulsory for producers to comply with these new rules.

The new regulations allow wine producers to put the measurement statement anywhere on a wine container (excluding the base or cap) provided that it can be viewed together with the country of origin, alcohol content and product description.