Wine leads the way in UK forecasts
Published: 23 July, 2008
Wine to grow significantly over the next four years but megabrands stunt price growth potential.
"Much of this success has been due to the emergence of 'Megabrand' wines such as Jacob's Creek and Nottage Hill.
"However, the emergence of these brands has also stunted the price growth potential of the wine category, as consumers are continuing to buy wine based on perceived value for money in supermarkets, rather than in specialist wine stores or in the on-trade."
The report added that wine's weaker performance in the on-trade was caused by consumers "feeling let down by high prices and high mark-ups".
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