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Glenmorangie is a sea of tranquillity

Published:  23 July, 2008

Scotch whisky producer Glenmorangie is to launch a new press and outdoor campaign extolling the virtues of peace and tranquillity.

The campaign, which launches next month, was conceived by the 1576 agency, which has worked with the company for eight years, and explores some of the unusual places and situations where people find their own sense of tranquillity, and challenges readers to find theirs'. Locations in the campaign include the French Alps and Oman, and the campaign will feature four images in total, to be used across supplements, magazines, and the quality press'.

UK brand director Louis Morrill said: This is the first above-the-line campaign to be developed since the brand's acquisition by Mot Hennessy. It represents our intent to present Glenmorangie in a more contemporary and premium light.' The name Glenmorangie translates as glen of tranquillity'.

Glenmorangie's latest release is a 1987 Margaux Cask Finish. It will retail at 220 per bottle, and fewer than 800 bottles will be available.

The whisky, which will be stocked by Harrods, Selfridges and independent specialists, was launched at Tom Aikens' restaurant in London, and Aikens also visited the distillery to sign and fill his own cask.