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Three Barrels goes First

Published:  23 July, 2008

First Drinks Brands is bringing the number one off-trade brandy brand, Three Barrels, into its portfolio following the acquisition of Raynal & Cie by William Grant & Sons.

Chris Mason, managing director of First Drinks Brands, says: 'We have great ambitions for Three Barrels, which is a significant 33 million brand that already has one million-plus loyal consumers.'

The total UK brandy market is worth 445 million.