Guy Woodward: LVMH and the cult of personality
I copped a bit of flak recently for heading to Spain for the global launch of Dom Pérignon’s 2015 vintage, rather than attending the London bash. It’s a fair cop. Though if you felt a 48-hour London-to-Barcelona jaunt was indulgent, you should have seen the press corps from Japan, Korea and the US. I trust there was plenty of carbon-offsetting to cover those business-class flights…
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