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Bordeaux teams up with Matthew Clark

Published:  23 July, 2008

Matthew Clark, unveiled a complete overhaul of its Bordeaux selection at a recent wine tasting in London with the aim of reviving interest
in the region.
The reinvigoration of the category includes 25 new additions, and as many dismissals, from a total list of 70 wines from the appellation. Generic blends from the Mdoc or St-Emillion have been rejected in favour of chteaux wines from independent producers.
Simon Jerrome, purchasing director for wine, told Harpers: 'This way everybody wins. We're getting better quality for the same price and the customer's getting a better experience of what Bordeaux is all about.'

Part of this initiative has also seen Matthew Clark team up with the CIVB, with a view to educating the UK on-trade on the benefits of Bordeaux and demonstrating how the current difficulties have resulted in a wave of good value wines.

Matthew Clark will also dedicate its 2006 road show entirely to Bordeaux - previous years have covered whole countries rather than individual regions - and the CIVB will play an active role with regard to training and sales support.

The new Bordeaux range includes bottles from 4 through to Chteau d'Yquem and Jerrome is confident that 'there should be a suitable style for every outlet in the country.'

Matthew Clark has also had a say on the packaging for the new brands, with the designs ranging from traditional through to contemporary.

Jerrome added: 'So far, feedback from both the sales team and customers has been fantastic.' The CIVB are also optimistic and Douglas Morton of the CIVB told Harpers:

'We are delighted that Matthew Clark are bringing a new focus to Bordeaux and we are looking forward to helping promote

the new Bordeaux range initially by training and enthusing their key sales staff.'