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Are you a Frugal Conservative?

Published:  23 July, 2008

Wine drinkers in the UK are increasingly concerned with alcohol levels, new research from Wine Intelligence has revealed.
In its latest Leading Thinkers seminar, held in London last Thursday (24 November), the company identified five consumer groups, complete with average age, income, average bottle spend and buying habits. The results can be seen in the table on the right.

What consumers said about the UK's leading brands...

Piat d'Or

A has-been. The brand name would put me off.'

I hate the adverts, and I hate everything it stands for. '

JP Chenet

The neck is a bit Leaning Tower of Pisa-like.'

Nice packaging.'

I love this quirky packaging. I'm delighted it's still around. It's like an old friend!'

Hardys Stamp

I don't like the packaging - it looks like the label's slipped and they've stuck a stamp on it. Send it back!'

You'll always see it at a special price.'

Casillero del Diablo

A nice label - a fetish party

or theme party.'

The bottle looks clean, and the branding looks good.'

E&J Gallo (White Zinfandel)

It's too sweet, and it's overpriced in bars.'

It's nice when it's very cold.'

Seems very old-fashioned to have a cork in.'

I mix it with fruit juices. I put it in the freezer for half an hour; it's great!'