Cavendish range goes global

Published: 23 July, 2008

Edward Cavendish & Sons, KWV's UK subsidiary, has introduced the Golden Kaan range to the UK.

Golden Kaan, a joint venture between KWV and German brand specialist Racke, is the number-one South African brand in Germany, despite launching only 12 months ago.

Aimed at the UK off-trade initially, with a 5.49 price point, the range will include varietals such as Cabernet Sauvignon, Merlot and Pinotage, with a reserve range due for a 2006 release.

Cavendish managing director Gary Proctor said: The success of Golden Kaan in mainland Europe, Africa and overseas has resulted in the growth of the South African category as a whole, and we are convinced that the launch of this brand

in the UK will also lead to an expansion of South African sales in the key 5+ category.'

Edward Cavendish has also introduced a range of premium wines specifically targeted at independent wine merchants and HoReCa sectors.

Each of the wines in the Cavendish Wines range has a story, either being handcrafted or having a terroir emphasis or distinctive regionality.

They include, from Italy, the wines of Noceto Michelotti in Piedmont, which has a strategy of producing only small quantities of regional varietals. The new vintages of the flagship Montecanta Barbera d'Asti and Chardonnay are being launched next month in the UK.

From Australia come three handcrafted regional wines from Ainsworth & Snelson; from Spain, premium cavas from the Nadal, a family business in Penedes.

On offer from Chile are two Santa Alicia single-vineyard Private Selection wines from the Casas de Pirque Estate in the

Maipo Valley, known for its Cabernet Sauvignon and Merlot.

From South Africa, in addition to the Morkel wines from the Bellevue estate in Stellenbosch, Cavendish has Mourvdre, Petit Verdot, Sangiovese and Malbec from Anura vineyards, in the foothills of the Simonsberg Mountains.

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