Burgundy brand Blason de Bourgogne is to sponsor the 2005 French Film Festival UK, running 4-14 November. The festival takes place in a selection of leading independent cinemas, including the Riverside London, Edinburgh Film House, Glasgow Film Theatre and Cineworlds in Manchester and Birmingham.
The sponsorship includes sampling activity in the cinema foyers prior to the showings, and the wines will be available behind the cinemas' bars.