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New wine app promises to revolutionise the wine industry

Published:  05 December, 2018

My Wine Society has launched a new app it has dubbed “Facebook for wine”.

It said the My Wine Society app, which is free to download, is the first wine app where users can “interact, share, explore, and be rewarded” and will “revolutionise the wine industry using gamification”.

Developed by My Wine Society CEO Sean Evans and Skylab Apps, the app will focus on building “communications, experience, and connection within its community.”

“My Wine Society is about giving wine lovers around the world a chance to connect, share, explore and discover the endless joys of wine,” said Evans.

“We were able to leverage a technology company that specialises in the science of engagement to create a unique app platform that centers around creating the global wine community. With that we’re giving a place for wineries to uniquely communicate with their customers in a way that feels organic and complete, so they don't lose touch with people.”

The app was first launched in beta mode for the Napa Valley region in July. It launched in the LA/Temecula region in November and will launch in Mexico in early 2019.

The app is available on Google Play and iTunes, where it has a 4.7 rating out of 5.