A digitised on-trade, premium in home drinking experiences and ‘liquid personalisation’ have been identified as the key trends for the year ahead by research and analyst company Rewrite Digital.
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‘Order wine online’ has become the newest buzz word for housebound UK consumers looking to get their fix during lockdown.
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Excel spreadsheets and WhatsApping account reps should be a thing of the past, say the brains behind OnStock, a new online ordering platform for the UK bar trade from the Vanquish and 31Dover team, as Jo Gilbert reports.
The BNIC has redesigned and expanded its cognac.fr website.
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How can smaller stores compete with the sprawling technology departments and deep machine learning capabilities of giants such as Amazon and Walmart? NextOrbit’s small business networks might provide an answer, writes Jo Gilbert
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The Wine Society has unveiled new corporate branding across all channels.
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The launch of a new trading platform for the drinks trade promises to disrupt existing business models. Jo Gilbert investigates
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My Wine Society has launched a new app it has dubbed “Facebook for wine”.
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Gaucho has announced it is closing all of its Cau sites in order to focus on stabilising the Argentinian wine and steak restaurant.
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Immersive experiences, category blur and premium drinks were hot topics at the recent Global Drinks Forum in Berlin, where the trends shaping the on-trade were put under the spotlight.
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Vins de Bordeaux is releasing a new ad campaign focused on digital formats and social media with the hope of engagining "younger" audiences.
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Last month we talked about virtual reality. This month we look at augmented reality and artificial intelligence and how the big tech companies are poised to bring the sommelier into the home. Jo Gilbert reports
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The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency
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With the mind-bogglingly fast growth of online channels, which in the context of many thousands of years of bartering and selling, is still a very new phenomenon, we scope out the e-specialists claiming to help your products fly online.
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Leading wine app Vivino has today launched a wine recommendation engine aimed at helping wine retailers and merchants increase their digital customer reach and sell more wine.
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What do you think of the following tasting note? "Inconspicuous boysenberries and cigar wrappers revel in unresolved rosehips, while dried wormwood and chemically tanned leather swim amongst illusive black liquorice." And this? "Like a sherry, wet wool, mead, musk and nail polish remover cocktail."
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As scan-and-share wine app Vivino tops 21 million users globally and begins to evolve its sales and data potential, we asked its communications guru for a download on what to expect next.
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Independent fine wine merchant Friarwood has launched its first e-commerce service, opening up its collection of fine wines to same day and next delivery.
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Leading wine app Vivino has become the next wine company to launch its own online store, allowing customers to purchase wine for the first time through its app and via the website.
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Besides helping brands reach a boarder base of consumers and create a dialogue with them, social media is also helping to drive what many on the panel at September's WSTA conference see as the way forward for brands - collaboration.
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