Bancroft Wines adds Seppeltsfield

By Lisa Riley

Published: 23 October, 2018

Bancroft Wines has signed a deal as the exclusive UK distributor of Barossa Valley’s Seppeltsfield estate.

From next month, Bancroft will stock Seppeltsfield’s recently launched trade range of still wines from Barossa which comprises an Eden Valley Riesling from the estate’s coolest and highest elevation vineyard, an unoaked Grenache from its bush vine Great Terraced Vineyard and a Shiraz from the Barossa’s Western ridge.

In addition, the London-based distributor will be offering a selection from Seppeltsfield’s Para Tawny Collection, as well as rare vintage antiquities from the estate’s Centennial Collection.

Until the launch of the trade range, despite its substantial vineyard ownership, Seppeltsfield had only ever offered its still wines from its cellar door in the Barossa.

It was “an honour” to relaunch the wines in the UK market at such pivotal moment in the estate’s history, said Bancroft CEO Jon Worsley.

“The winery’s fortified wines are true treasures of the wine world, and its focus on quality and authenticity has translated seamlessly into the new range of still wines, he said.

With Seppeltsfield instrumental in shaping the history of the Australian wine industry, it was the “perfect partner” for Bancroft, he added.

Over its 167-year history, Seppeltsfield has built its reputation on the production of exceptional fortified wines and remains the only winery in the world to release a 100-year old, single vintage wine each year.

The UK market had played a “significant role” in the early success of the winery - the era of Imperial Preference particularly encouraging the estate’s rise as a supplier of choice for Brandy, Tawny, spirits and liqueurs, said its general manager, sales & marketing, Chad Elson.

“Coupled with this historical link, Bancroft’s on-trade and independent retail focus aligns perfectly with our desire to bring Seppeltsfield back to select markets through quality distribution,” he said.

Established in 1851 by Joseph Seppelt, the winery, the Seppelts maintained ownership until 1985, when the winery entered a period of corporate ownership which lasted until 2007. It’s now owned by Warren Randall - a qualified viticulturist and winemaker who worked for the Seppelt family during the 1980s.

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