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Morgenrot bolsters Spanish spirits range as gin continues to soar

Published:  17 July, 2018

Morgenrot is the latest company to expand its gin selection – this time with five new premium gins from juniper-loving nation, Spain.

The gin category is worth £1.46bn in the UK, up a staggering 10% on last year, according to the latest report from William Grant & Sons.

And now Manchester importer Morgenrot has expanded its already large Spanish drinks selection with five new gins from Granada, the Canary Islands and Catalonia.

Gin Volcànic from the region of Garrotxa in the Catalan province of Girona, and Carnation Gin from Granada are among the new launches, which will be available to the off and on-trades nationally, and will draw on Spain’s gin-making heritage.

The UK is the biggest exporter of gin worldwide.

According to HMRC, the UK sold over £530 million worth of British gin abroad in 2017.

Spain meanwhile, is one of the top gin-consuming countries in the world per capita.

Morgenrot’s sales director Graham Archibald said: “You can’t go to a pub, restaurant, bar or event without seeing creative gin menus and cocktails – the trend has become colossal and is showing no signs of slowing down.

“Spain has a long heritage with gin and it’s always been a go to drink so we’re looking forward to showcasing exactly how the different region’s and islands of Spain bring this drink to life. If the Spanish serve was good enough for Orwell and Hemingway when they spent time over there, then we think the UK consumers will more than appreciate it.”

Gin continues to win listings off the back of intimidating sales figures in the UK over the past year.

The Wine and Spirits Trade Association’s latest market report shows UK sales of gin reached yet another record high in 2018.

In the 12 months to the end of March, UK sales reached almost 55 million bottles, worth almost £1.5 billion – an increase of 28% in volume and 33% in value on the same period the previous year.

“If the category continues to grow at this rate then it could be set to overtake liqueurs and speciality drinks as the third largest sprites market segment,” said Harry Greenhalgh, category for the on-trade at William Grant & Sons.

Gin Volcànic, Carnation Gin, Sorel Barcelona, Level Gin and Macaronesian White Gin Canary Islands are now available via Morgenrot.