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Berry Bros & Rudd brings back gin from a 'bygone era'

Published:  20 February, 2018

Berry Bros & Rudd has re-commenced distillation and bottling of its own-label London Dry Gin for global release.

Originally created in 1909, and following a four-year hiatus in production, Berry Bros & Rudd London Dry Gin returned to the UK today through its in-house UK distribution arm, Fields Morris & Verdin.

The Berrys’ Best Gin, as it had been renamed before its disappearance in 2014, forms part of the wine & spirits merchant own-label offering - The Wine Merchants Range, which was launched last year.

It seemed “amiss” for the range not to have an own-label gin, said chairman, Lizzy Rudd, adding the restoration of the Berry Bros & Rudd London Dry Gin remedied this.

“It is so exciting to see what was once a firm customer favourite brought back to life. We are seeing a real gin revival and we hope that people will enjoy the heritage and history around the Berry Bros & Rudd London Dry Gin,” she said.

Reproduced using liquid from the family-owned merchant’s oldest remaining bottle from the 1950s, a vial of the liquid was extracted and shared with Thames Distillers.

With botanicals led by juniper berries, coriander seeds, angelica root and winter savory, the nose hints at violet creams and a soft chalkiness, while the palate is described as “appealingly soft with a floral slant”.

“It’s a complex, well balanced gin with a wonderful combination of botanicals and flavours such as the not often seen winter savory, which creates an exceptional G&T,” said Rudd.

Charles Maxwell, director at Thames Distillers, said: “”We were delighted to be commissioned by Berry Bros & Rudd to distil a modern-day version of Berrys’ Best Gin. It was a fascinating challenge to build a recipe with just a small sample of the 1950’s gin as a reference.”