Pinkster goes green with move into bag-in-box format

By Lisa Riley

Published: 20 February, 2018

Pinkster has launched Pinkster on Tap – a 3 litre bag-in-box of its raspberry infused premium gin.

Launched to "spearhead sustainability" in the spirits category, the new format has been designed to cut down on glass waste. Available now, it is aimed at both the on and off-trade.

Positioned as “all about convenience and sustainability”, the decision to launch Pinkster on Tap (rrp: £135) came on the back of “positive feedback” following a trial in selected accounts, said managing director, Stephen Marsh.

“Bag-in-boxes have been enjoying a renaissance in the wine world, with many retailers reporting a surge in sales, and we see no reason why this shouldn’t be the case with spirits," he said.

Rather than ordering bottle after bottle, the on-trade could now refuel in an environmentally friendly fashion and save a few pounds in the process, he added.

“It’s time for bag-in-boxes to shed their rather negative and passé perceptions, and we’re proud as a premium brand, to be leading the way on this.”

Pinkster has already made no bones about its commitment to minimising waste, by recycling the inebriated raspberries left over from producing the gin as Boozy Berries and Gin Jam.

“We’re mindful that this is trailblazing for spirits packaging but on the basis pundits said we were mad to contemplate making gin with wet fruit all those years ago, we’re not exactly sticklers for convention,” said Marsh.

The UK currently only recycles around 50% of glass bottles and while this figure has doubled over the last five years, it still lags behind the European average, according to Recycle Now.

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