Subscriber login Close [x]
remember me
You are not logged in.

Further investment and NPD for Cramele Recas on the back of booming exports

Published:  23 January, 2018

Cramele Recas has revealed plans to expand its winery to produce an additional four million litres, taking its total capacity to 30 million, on the back of soaring exports.

The Romanian producer, which invested £5m into the expansion of its vineyards and bottling plant last year, said it had signed contracts for the additional expansion to be carried out this year to “keep up with demand” following record export sales.

The winery, which claims to be Romania’s biggest, said exports during 2017 to Germany were up 124%, by 58% to the Netherlands and 18% for the UK, with overall exports having doubled since 2014 to eight million bottles.

It said it expected its export wine sales to exceed 10 million bottles for the first time in 2018 as Romanian wines continued to benefit from offering “well-made, affordable wine” at a time when European wines were under pressure from the euro and reduced availability due short harvests.

“Customers will increasingly look outside the Euro for a well-priced wine which promises good availability at attractive price points,” said export director, Elvira Cox, adding the strong exports were driven first and foremost by Cramele’s “growing reputation for long-term flexible production of great wines”.

On the back of premium wine exports, which the winery said were up over 800,000 bottles, Cramele said it was planning a range of new upmarket launches due to be introduced across the next few months.