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Midori on TV

Published:  23 July, 2008

Midori melon liqueur is running a TV advertising campaign for the first time in 15 years.

The campaign, which will be running only in Scotland, will be centred around the new series of Big Brother and kicks off on 1 June.

Using the strapline Midori, Refreshingly Different!', the adverts feature world champion flair bartender Nicolas St Jean.

We focused on Scotland because it has high levels of distribution for Midori,' said Nicki Johnson, Midori's UK brand manager.