Moët & Chandon launches "pink partner" to its Blanc Ice Impérial NV

By Jo Gilbert

Published: 17 May, 2016

Moët & Chandon is launching its Moët Ice Impérial Rosé NV, believed to be the first ever Rosé Champagne to be served over ice.

The rosé cuvée has been blended by Chef de Cave Benoît Gouez and is designed to be served as a 'piscine' - or 'Champagne on the rocks' as it is known on the French Riviera.

Marketing Director Arnaud de Sagines said the champagne house is positioning the Moët Ice Impérial Rosé to be the drink of the summer season.

He said: "Ice Impérial Rosé consciously bends the 'traditional' rules of Champagne service and brings a completely innovative Champagne experience - something that is very much at the heart of our Now Campaign.

"Each of our cuvées has been created for a different moment, and now people can drink our Rosé Champagne 'on the rocks' in summer with the confidence that they are enjoying the true taste and experience of Moët & Chandon."

The Moët Ice Impérial Rosé is a mix of 45-55% Pinot Noir (10% red wine), 35-45% Meunier (10% red wine), and 5-10% Chardonnay.

"I select wines specifically for what they bring to the party," Gouez explained. "The Pinot Noir is angular and vinous, and was chosen for both the intensity of the fruit and structural integration of the dosage. The Meunier brings richness and middle notes of harmony and suppleness while the Chardonnay has a polished acidity and refreshing finish."

Around 20-30% of the assemblage is of selected reserve wines.

Of the dosage, Gouez says, "Dosage is a true oenological act. Here, it is 38g/l which not only gives the wine its structure and personality, but also helps create and maintain the Champagne's perfect balance when it meets the ice cubes."

Ice Impérial Rosé is available to the UK on-trade, and is now available to purchase via www.moet.com with an RRP of £59.99, as well as selected retail accounts in the UK.

Printer friendly version