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Oddbins launches tongue-in-cheek Black Friday campaign

Published:  24 November, 2015

Award-winning high-street retailer Oddbins has launched a campaign highlighting the growing opposition to Black Friday in the UK.

Black Friday is a US retail phenomenon, which is held on the day after Thanksgiving.

It was first imported into the UK by Amazon in 2010.

Black Friday generated £850 million of sales in the UK last year, according to data from the Centre for Retail Research.

However, data suggests shoppers had simply brought forward spending that would otherwise have occurred in the middle of December, as trade fell back in subsequent weeks.

Overall, Christmas retail figures on the UK high street saw the weakest growth since 2008.

Ayo Akintola, managing director of Oddbins, said: "We will not offer artificial discounts, attempt to get rid of wonky stock, cannibalise our own sales or pressure our customers to jump, like lemmings with credit cards, into the collective madness of Black Friday.

"There are lots of great American imports - Netflix, Ben & Jerry's, Oregon Pinot Noir, Boris Johnson, to name a few - but Black Friday isn't one of them.

"All the data indicates that Black Friday does not increase festive sales overall.

"Our customers recognise the fact that attention-grabbing yoyo price changes is a mechanism for dissatisfaction.

"Last time I checked we don't tuck into turkey in the UK until Christmas. So why do we need Black Friday?

"If the US wants a cultural swap and adopts Boxing Day then we can talk about it."

The Oddbins Black Friday ads are part of its wider #whatthefox Christmas campaign.

The company won Best Specialist Drinks Retailer at the Harpers Wine and Spirits Awards this year.