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Italian producer Piccini launches sparkling wine as a competitive alternative to Prosecco

Published:  16 September, 2015

Chianti producer Piccini has launched a sparkling wine made with grapes from Prosecco territory.

Piccini 1882 Spumante is a blend of 75% Glera and 25% Chardonnay grapes from Trivento and is made with Prosecco's traditional charmat method.

It is being billed by the producer as having "a taste profile akin to Prosecco at a competitive price" and is launching in Sainsbury's at an introductory price of £6.50.

Managing director Martina Piccini said "Piccini wines are grounded in tradition, but we have innovation at our heart.

"We love making unique wines that are contemporary and fun, and we always have the desire to produce wines that people love to drink.

"We have spotted a gap in the market and are filling it with a fun alternative to Prosecco, that can be enjoyed at any occasion."

Distribution will be through Bibendum PLB which already handles the rest of the Piccini portfolio.

Group brand director Fiona Alder said: "The Piccini family have developed a product to fill the UK's demand for great tasting and easy to drink sparkling Italian wine at a very competitive price. In the space of just a few months, brother and sister duo Mario and Martina have conceived and created an innovative new product that's widely accessible and can cater to consumers' love for Prosecco."

Latest Nielsen figures show UK sparkling wine sales grew by 52% in the on-trade and 25% in the off-trade over the past year.